An analysis of the Culture of an organisation Essay

An analysis of the Culture of an organisation - Essay mannikinOrganisations are increasingly focusing on developing the right culture, or culture with caliber or a culture of customer usefulness with a view to inculcate certain set and norms in their organisational settings. It is widely assumed that better, stronger and more importantly the right culture can largely model the effectiveness and success factors of the organisation (Schein, 2004, p. 7). Southwest Airlines is an outstanding example for best cultural practices within the disposal as its dedicated employees do more than assumeing the friendly and high-quality customer services for which the guild is widely cognize and this is the way its people and culture bring result.This paper presents a brief description about organisational culture and describes the theoretical framework in relation to Schein model of organisational culture based on the empirical evidences from the practise of organisational culture in Sout hwest Airlines. This paper mainly focuses on the unique culture of Southwest Airlines to deliver highest quality customer service and its impact on organisational performance.Southwest Airlines, the Dallas-based airline carrier, continues to differentiate itself from other carriers with emblematical customer service delivered by more than 45,000 employees to more than 100 million customers every year (Investor relations, 2013). The company was founded by Herb Kelleher and Rollin King in 1971 as a low cost airline service in busy markets of less than 500 miles. In 1980, the company adopted its mission as fealty to the highest quality of Customer Service delivered with a sense of warmth, friendliness, individual pride and company spirit (Smith, 2004, p. 27). even out after 32 years, Southwest Airlines perceives its people to be the highest valued assets and asks them to be highly dedicated to continually providing highest quality