Means End Chain Model Relating to Samsung Essay Example for Free

Means End Chain Model Relating to Samsung Essay Samsung Electronics Relating to the Means End Chain Model Means End chain Model explores the connection between consumer and product through the construction of a simple associative network between concrete and abstract product attributes, functional and psychosocial consequences linked with product use and finally consumers’ instrumental and terminal values. Product Attributes expresses the impressions or characteristics of a product or service. Concrete attributes refer to the physical characteristics. They have a tangible reality where the consumer can experience directly. Abstract Attributes are non material product characteristics that are intangible and cannot be experienced directly by the consumer. When coming to a purchase decision of Samsung Electronics people first go for the impression, that is the concrete attributes like: Easy touch system Simple and Lighter Products Range of Versions Etc†¦ Then comes to the Abstract Attributes like: User Friendly Performance Value for Money After sale services Etc†¦ Consequences are outcomes or the benefits that the consumer can have when the product is purchased. Functional consequences are the tangible outcomes of a product that the consumers usually experience directly and immediately. Psychosocial consequences refer to the knowledge about the psychological and social outcomes of product use. After the purchase of Samsung Electronics the consumer will experience that the product has the following features: Bright Color with realistic images Good Quality Easy to install Etc†¦ Then the consumer will experience the psychosocial consequences such as: Satisfaction Entertainment Moved out to the latest trends Etc†¦ Values are people’s broad life goals. They also involve the effects associated with such goals and needs. Instrumental Values are preferred modes of conduct or ways of behaving Terminal Values are preferred state of being or broad psychological status. The instrumental values of a consumer after the purchase of Samsung Electronics are: Status Standing out from a crowd Good Choice Etc†¦ The instrumental values of a consumer after the purchase of Samsung Electronics are: Happiness Peace in Mind because of the best selection Etc†¦ Means End Chain is a unique marketing technique to understand and deliver on consumer behavior. WHY? A simple question coupled with some intelligent probing can accomplish a pool of beneficial information that the marketers can use to target anywhere from an entire demographics or to a particular segment.

Elephant Man Essay -- essays research papers

Ashley Montagu tells John Merrick’s unusual story in the book that studies human dignity, The Elephant Man. The Elephant Man, an intriguing book that captures the heart of the spirit, is the story of a simple, yet unfortunate, man. It causes one to think about life’s precious gifts and how often they are taken for granted. As the sad and unique story of John Merrick, “the elephant man,'; unfolds, all are taught a lesson about strength and courage.   Ã‚  Ã‚  Ã‚  Ã‚  When Sir Frederick Treeves first discovered John Merrick in 1884, he could only be described as, “a huddled mass of loneliness';(14). Merrick had a horrible disease called elephantiasis. This extreme misfortune caused Merrick to be lame and his appearance to be that of a monster. With his skull the size of his waist and large quantities of skin growing randomly all over his body, no one wanted to befriend John Merrick. Everywhere he went screams of horror and looks of disgust greeted him. As a young child, his mother passed away leaving him a homeless orphan. So, because of his hideous looks, being displayed as half-man and half-elephant at a freak-show became normal. His life consisted of torment and torture for the next twenty years of his life, until Sir Frederick Treeves asked him to come and be studied at the London hospital. Soon, Treeves arranged with the head of the hospital for Merrick to live in an extra room at the hospital. After twenty years of lon...

Experiencing a New Country: France Essay

In this short essay, I chose a country I traveled to that opened my eyes to different cultures. France is a country full of diversity and a place I would feel honored to return to, in hopes of learning more from the culture they have to offer. Traveling to France I expected to be entranced by the grand architecture and art that had contributed to history, I was mistaken. I found the heart and soul of the nation in the people. I realized, after much travel, that it is the people and their culture continually that amaze me. After exploring France, I discovered the invigoration of hearing a dissimilar language and learning how to adapt to the new environment. While some travelers carried the pride of their nation, I found it invigorating to assimilate into my new surroundings. In order to accomplish this, I decided to learn French in hopes that continual study of common practices would allow me to live the life of a Frenchmen. Upon arrival I found it easy to adopt the concept of public transportation, and each metro ride became more satisfying as I met varying people of varying nations. I then adjusted my eating schedules and found a taste for French cuisine. With this, I commenced greeting my fellow Frenchmen with, â€Å"Bonjour monsieur! † I was determined to not leave as a stereotypical tourist. I made it my goal to experience the nooks and crannies far from tourist France that is so often portrayed. That is when I found myself sitting in a local brasserie sipping â€Å"une lemonade† and thinking this is one adventure of a lifetime. Now being back in Texas, I hope to embark in my next adventure, to be apart of Colgate Univesity, an institution rich with culture and diversity that produces diplomats of the world.

The Rise Of The Nazi War - 931 Words

When the Hitler came into power in 1933, the future of minority groups looked grim. The Nazis first eliminated majority of the Gypsies and Jewish population, but these weren’t the only groups. Touting to create an utopia consisting only of the pure German blood, the Nazis began to exploit other groups such as the homosexuals, and the disabled. These groups were mass murdered. Unlike them, the â€Å"asocials†, â€Å"habitual criminals†, Afro-Germans and foreign workers were not mass murdered but intimidated to the extent that some habitual criminals self mutilated and some foreign workers were hanged. There were many similarities and differences in the maltreatment of these groups. Nazis wanted a purified German blood nation, so how and why did these minorities came to live in Germany? After World War I, Germany was left without hopes. The Weimar Republic tried to better the economy with its progressive ideals, but it was not successful. Thereafter, the stock market crashed in 1929. This devastating event not only inflicted pain in the United States, but in other countries and unemployment rose throughout many Western nations. Moreover, The treaty of Versailles condemning Germany of causing the first World War, required Germany to pay a large sum of gold marks in reparations. Theses events led to the rise of Hitler, and an increase in the numbers of vagrants, thieves, prostitutes on the streets, who became known as the â€Å"asocials† and â€Å"habitual criminals.† Nazis defined theShow MoreRelatedThe Rise Of Nazi Germany Was The Capstone Of The Inter-War1158 Words   |  5 Pages The rise of Nazi Germany was the capstone of the inter-war period, and led to the outbreak of World War II, shattering the tenuous peace. The Nazi regime s progress was paralleled by the life of its leader, Adolf Hitler. Born in a small town in Austria, Hitler dreamed of being an artist. 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